We Will Rise Again

The Singapore Tourism Board wanted a video campaign celebrating Singaporeans' resilience during the Circuit Breaker period, with a strong narrative direction and a cohesive digital home. I helped shape the campaign's story, leading character selection, narrative development and video shoots so each piece stayed true to its inspiring message. The series ran across four thematic episodes featuring flight stewardesses, chefs and essential workers, each embodying quiet resilience. I designed the campaign website to match, pairing a red-and-white national palette with a high-contrast black-and-white treatment that underlined the challenges people faced. The site became the campaign's hub, guiding viewers through the episodes and building anticipation for each release.