Hi, I'm Ian.
Senior digital designer shaping brand, web and product experiences
- Based
- Singapore
- Focus
- Brand · Web · Product Design
- Languages
- English · Malay
- Open for
- Full-time, contract or freelance roles
Trusted by Established Brands
Featured Projects
What I do
Web Design & Digital Experiences
Responsive websites, landing pages and product UI: design systems, user flows and prototyping, built to convert.
Product / UI·UX Design
End-to-end interface design: research, wireframes, interaction and polished, ship-ready UI tailored to your brand.
Design Systems
Scalable variable-based systems, reusable components and documentation that keep design and code in sync.
Brand & Visual Identity
Art direction and identity systems: logos, type, color, visuals, voice and guidelines that scale across channels.
Marketing & Campaign Design
Campaign visuals, CRM/email and social creative, iterative improvements, and landing-page optimisation tied to performance.
AI-Assisted Design & Build
Webflow, Framer and front-end (HTML/CSS/JS) plus AI-assisted workflows with Claude Code, Cursor and Codex.
Kind words
“Ian has been a pleasure to work with. He listens carefully to the creative brief and consistently delivers original branding concepts that align perfectly with our objectives. His attention to detail and ability to fully understand the brief, whether for a pitch deck or website, sets him apart. Highly recommended!”