Homage

As Creative Design Lead at Homage, I developed a dynamic brand playbook that established clear guidelines for consistent identity across platforms. Partnering with Product and Engineering, I streamlined workflows and reduced go-to-market timelines for digital updates by 30%. Strategic A/B testing with the performance marketing team amplified reach by 60% and cut cost-per-lead by 28% within the first year, while high-performing CRM campaigns reached open rates of 42% and click-through rates of 2.5%. The result was a cohesive, data-driven system driving measurable engagement and growth.