The Calydo

The Calydo, a web and digital design studio, needed a website that showcased its portfolio and services while delivering a seamless user experience. The previous structure lacked clarity in guiding prospective clients to key information and undersold the studio's expertise, which risked weaker lead conversion. I designed and built a fully customisable Webflow CMS site tailored to The Calydo's needs. Before design, I mapped the user experience so visitors could navigate easily to case studies and service offerings, then sourced and designed assets for each page with a clean, minimal layout that puts the portfolio first. To streamline decision-making and maximise conversions, I focused the site on a single call-to-action through a contact form. Development was completed within three weeks.