MC Brand Identity

I developed a vibrant visual identity and an intuitive website for Malt Culture, a digital platform celebrating craft-beer culture. The brand balances boldness with approachability through a modern logotype, grainy illustrations and energetic colour, reflecting the spirited nature of craft beer. The site pairs curated storytelling and events content with an integrated shop for beers, brew kits and merchandise. By aligning the visuals and the digital experience with the brand's mission, I built a cohesive hub that both educates and engages craft-beer enthusiasts.