This secret method designers use when choosing clients makes so much sense
Finding a freelance graphic designer to help bring your ideas to life for your business can be difficult. But on the other side of the coin, seasoned graphic designs also evaluate their clients based on a specific formula to help them decide whether to take on your project.
As a graphic designer, choosing the right clients can make a significant difference in the success of a project. While many designers focus on finding clients who will pay well and provide a steady stream of work, there is another secret method that many designers use to choose clients that goes beyond financial considerations.
The secret method graphic designers use when choosing clients involves looking for clients who share their values and vision. This method allows designers to work on projects that align with their creative goals and ideals, resulting in work that is both fulfilling and impactful.
To help you increase your chances of getting the ideal designer onboard, here is the secret combination of factors that designers commonly use when choosing clients. There are 4 aspects to this method, and each of them overlap to create a sweet spot that will attract high-quality designers to take you on as a client.
1. Creative freedom
Designers value creative freedom and autonomy in their work. They want to be able to work on projects that allow them to express their creativity and develop their skills. Clients who allow designers the freedom to experiment and take risks are highly valued.
2. Alignment with values
Designers often look for clients whose values align with their own. This can include clients who prioritise sustainability, social responsibility, or ethical business practices. When designers work with clients who share their values, they can feel more fulfilled and invested in the project.
3. Compatibility with the client
Compatibility is important in any professional relationship, and this is especially true for designers who work closely with clients throughout the creative process. Designers often look for clients who communicate well, are responsive, and who they enjoy working with. They want to work with clients who are open-minded and collaborative, and who value their input.
4. Quality of the project
Designers want to work on projects that are high-quality and well-conceived. They look for clients who have a clear vision for the project and who are committed to producing work that meets a high standard. This ensures that designers can create work that they are proud of and that reflects their skills and abilities.
4. Opportunity for growth
Designers want to work on projects that challenge them and provide opportunities for growth. They want to work with clients who are willing to push the boundaries and explore new ideas. This allows designers to expand their skills and create work that is innovative and impactful.
These 4 overlapping aspects of this method are very similar to a Japanese concept of “ikigai,” which refers to something you live for, or something that is your reason for being. We’ll go into this concept deeper in a future article.
By focusing on showcasing how you can these criteria to your potential designer, they will be confident your company and project will be a good fit for their creative goals and vision.
This leads to more fulfilling work, better relationships with clients, and ultimately, better design work. When designers are able to work on projects that they are passionate about, they can produce work that is both aesthetically pleasing and meaningful, resulting in a successful project for both the designer and the client.
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